Custom CRM development in Kazakhstan

Off-the-shelf or custom

Not every business needs a custom CRM

If the workflow follows a standard sales pipeline, Bitrix24, amoCRM or another existing platform may be the faster choice. Custom development makes sense when the company has several roles, unique rules, internal financial tracking or integrations that define daily operations.

During the first consultation we check whether an existing product can solve the task. If custom development is unnecessary, we say so directly.

When custom CRM makes sense

The business has grown, but the workflow still lives in chats and sheets

Requests get lost between channels

Website, WhatsApp, Telegram and calls live separately. Managers copy data by hand and some requests never receive a response.

Management cannot see the real picture

It is unclear how many deals are active, where they stall, who owns the next step and which channel brings revenue.

The team works from memory

Tasks, agreements and deadlines stay in messages. Client context disappears during handoff and results depend on individual people.

An off-the-shelf CRM does not match the process

Standard fields and statuses require workarounds. The system gets in the way instead of speeding the team up.

One operating environment

From first request to payment and repeat business

CRM connects the client, deal, team tasks, documents, payments and analytics. Everyone sees their part while management sees the entire workflow.

Requests

Website, messengers, calls

Clients

History, contacts, segments

Deals

Stages, amounts, probability

Work

Tasks, deadlines, owners

Money

Payments, costs, forecast

Analytics

Conversion, workload, profit

Integrations for Kazakhstan

CRM connects channels, accounting and payments

We define the exact integration set after checking available APIs and provider rules. Exchange logs, retries and error control are built into the flow so data does not disappear between systems.

WhatsApp and Telegram

Requests, notifications and conversation history through official connection methods and available APIs.

Website, forms and telephony

Each request keeps its source, UTM tags, owner and next pipeline step.

1C, ERP and internal accounting

Synchronize clients, orders, inventory and statuses without copying data by hand.

Payments and Kaspi

Connect available official APIs and client accounts while recording amount, date, currency and deal relation.

Excel and data migration

Clean source tables, remove duplicates and move history into the agreed CRM structure.

Hosting and backups

Choose infrastructure for the company requirements and configure monitoring, access and data recovery.

What we build

Not a collection of screens, but the operating logic of the company

Sales and client database

Pipelines for different deal types, client profiles, contact history and automatic next steps.

• Lead sources
• Pipelines and statuses
• Manager tasks

Operational workflows

Roles, work queues, owners, deadlines and result control for service or project teams.

• Roles and access
• Rules
• Notifications

Finance and forecasting

Planned and actual payments, project costs, outstanding balances and cash-flow forecast.

• Payment plan
• Actual receipts
• Profitability

Integrations and automation

We connect the CRM to the website, telephony, messengers, email, payments and internal services.

• API and webhooks
• Data import
• Automations

Management analytics

Dashboards without manual reporting: sales, conversion, team load and process bottlenecks.

• KPIs
• Plan vs actual
• Project views

Security and control

We separate data access, record user actions and plan backups from the start.

• Audit log
• Access rights
• Backups

Technology foundation

A modern stack without closed-platform lock-in

We choose the architecture after reviewing load, roles and integrations. The core setup supports staged development, data migration and new channels without rebuilding the entire system.

• Next.js / React
• Node.js / NestJS
• PostgreSQL
• REST API / webhooks
• Containerized releases
• Monitoring and backups

How we work

Process first. Interface and code second

We do not move chaos into a new system. Before development, we document the current workflow, the desired change and the first release that will create business value.

Understand the current work

Interviews with the owner and team, mapping channels, roles, statuses, documents and points of loss.

Design the system

We describe data and rules, prototype key screens and test scenarios against real tasks.

Define the MVP

We separate the first launch from future development and agree on stages, integrations, timing and budget.

Build and introduce

We develop the system, migrate data, test roles and scenarios, train the team and release in stages.

Improve with data

After launch we study usage, remove friction and expand analytics and automation.

Relevant cases

Systems designed for everyday work, not just presentation

Smartbooking

A mobile CRM for hotel owners: bookings, guests, rooms, team tasks and financial indicators brought together in one application.

Robux Management Panel

A web panel for requests, balances, transactions and operator roles with clear statuses and an activity trail.

Details

Norda CRM

A building materials CRM for B2B sales, customers, invoices, payments and manager tasks.

Details

Launch format

The first release includes only what changes daily work

Cost depends on the number of roles, workflows, integrations and migration scope. Before estimation, we define the MVP boundaries so the budget is tied to a clear result.

• Workflow research and technical design
• UX/UI for key operating scenarios
• Development, testing and MVP launch
• Data migration and agreed integrations

Before you start

Guides to CRM cost, selection and integrations

Before we start

Common questions about CRM development

An off-the-shelf CRM works when the process follows a standard sales pipeline. A custom system makes sense when the business depends on specific roles, rules, operational stages, finance workflows or integrations.

Yes. We usually define an MVP around customers, deals, tasks and essential analytics, then add documents, extended integrations and secondary processes in later releases.

A practical first MVP usually takes 8-16 weeks after the scope is approved. The timeline depends on roles, integrations, source data quality and migration requirements.

Yes. We review data structure and quality, agree on cleanup and mapping rules, then run a test migration before the final import.

Yes, when the selected services provide suitable APIs or official integration mechanisms. During discovery we document channels, limitations and the required data exchange depth.

Ownership and transfer terms are documented in the agreement. Customer and business data belong to the client, while access and infrastructure are assigned to the agreed party.

Custom CRM projects start from $2,000. The final cost depends on roles, workflows, integrations, data migration and analytics. We define the MVP scope and future release plan after reviewing the process.

Discuss your CRM

Show us where the process slows down — we will shape a clear first stage

During the first call we map roles, current tools and the main point of loss. Then we will tell you whether a custom product makes sense and where to begin.