Napolika
A flooring ecommerce store where product choice leads to measurement and installation
Кейс Napolika: интернет-магазин напольных покрытий с каталогом, новинками, популярными товарами, проектами, замером, укладкой под ключ и гарантией.
Explore the case
- 3
- purchase flows
Product thinking
From flooring to a finished space
Choosing flooring combines appearance, material properties, measurement and installation. The catalogue supports product exploration, while project imagery shows the material in a real spatial context.
Service continues the product catalogue: visitors can move from an item to measurement and installation discussions. New products, popular items and warranty information support that end-to-end choice.
Flooring catalogue
Interior examples
Measurement
Installation
Napolika combines a flooring catalog, new arrivals, frequently purchased products, projects, news and a service flow: free measurement, turnkey installation and warranty.
Context
Buying flooring rarely ends with choosing a product: clients need to compare options, understand quality, see examples and quickly move to measurement or installation.
Task
Build Napolika as an e-commerce showcase: first screen, catalog, new arrivals, popular products, projects, news, service benefits and fast inquiries.
Focus
We focused on the product catalog, calm interior visuals, clear cards, service trust and a simple path from product choice to installation.
Visual layer
Catalog and service in one buying flow
The website structure leads clients from inspiration to action: browse assortment, review new arrivals and popular products, see completed projects, read news and submit a request for measurement or turnkey installation. The store sells not only flooring, but a complete service.
What we did
From meaning to system
Structured the catalog by intent
We brought product selections, new arrivals and frequently purchased positions forward so users can find suitable flooring faster.
Built trust through service
We added blocks about free measurement, turnkey installation, warranty and experience so the purchase feels clear and safe.
Connected content to inquiry
Projects, news and product cards lead to consultation, measurement and ordering, shortening the path from interest to real contact.
Result
An ecommerce website for selling flooring and services
Napolika received an e-commerce showcase that presents assortment, builds trust through projects and service blocks, explains purchase benefits and leads clients to measurement, installation or order.
- 3
- key buying scenarios
- 0 ₽
- client measurement
- 3 years
- work warranty
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