FerlaBikes
A website for commercial bikes and mobile businesses
Кейс FerlaBikes: сайт-каталог для коммерческих electric cargo bikes, велотележек, мобильного бизнеса, кастомизации и заявок.
Explore the case
- 4+
- commercial bike/cart categories
- B2B
- purchase scenario
- 1
- catalog-to-inquiry path
Product thinking
More than transport: a business format
Entrepreneurs choose a commercial bike around a business need: coffee, ice cream, food service or cargo. Product categories need to explain use cases before individual model comparisons.
Catalogue, electric assistance, accessories and customisation frame the consultation. Visitors need to connect their business format with a product, then discuss a suitable configuration.
Business format
Model
Customisation
Consultation
FerlaBikes presents electric cargo bikes, food carts and vending bikes for entrepreneurs: from choosing a model to customization requests and purchase.
Context
FerlaBikes sits between e-commerce and B2B transportation: customers are not just choosing a bike, they are choosing a ready business format on wheels.
Task
Package the website as a clear catalog: models, use cases, electric-assist benefits, customization, consultation and a fast path to inquiry.
Focus
We focused on the product and the entrepreneur: where each bike or cart can be used, how it helps launch a sales point and how it differs from a regular cart or food truck.
Visual layer
A catalog that sells both the model and the business scenario
The page has to show key categories quickly: coffee bike, ice cream bike, grill or food bike, cargo bike, accessories and custom builds. Each screen supports a clear choice: view a product, compare a format or send an inquiry.
What we did
From meaning to system
Structured the assortment
We grouped commercial bikes and carts by business tasks: coffee, ice cream, food, delivery, promo activations and custom builds.
Built purchase trust
We highlighted electric assist, stable construction, production quality and customization options so the website supports a high-consideration B2B purchase.
Simplified the inquiry path
The flow leads from interest to a specific model and contact: customers understand configuration, starting price, timing and the next step faster.
Result
A storefront for launching mobile businesses
FerlaBikes feels like a modern e-commerce website for commercial bikes: the product is clear from the first screen, entrepreneurs see use cases and reach the inquiry faster.
- 4+
- commercial bike/cart categories
- B2B
- purchase scenario
- 1
- catalog-to-inquiry path
Related services
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